The world of mobile phones and tablets are booming and the explosive growth is forecasted to continue. Many experts say that the aftermarket accessories business is more profitable than the actual device manufacturing segment. That is why there are so many new companies entering into this already competitive space. The market is young with ever rapid changes due to the annual cycle of hundreds of models that are produced by the major manufacturers like Apple, HTC, Samsung, Nokia, Motorola, LG, RIM, etc.

Skinit.com has been selected as one of Internet Retailer’s Hot 100 e-Retailers for 2012. This is the second award the company has received in Q4, as Skinit was recently ranked amid the top honorees in Forbes magazine’s annual list of, coming in 25th among America’s Most Promising Companies, 100 privately held companies.

The complimentary aftermarket accessories business will be the major beneficiary and Skinit.com, based in San Diego, is in prime position to be a market leader. In 2004, Skinit.com first introduced skins as a personalized protective solution for consumer electronic devices. It started with a few designs and a few devices; today Skinit.com supports mass customization and personalization with over 30 million possible combinations of device and design. Each one of Skinit.com’s protective vinyl skin fits perfectly to each device and can be removed with no residue. Skinit.com offers a full device accessory line of cases, covers and screen protectors for additional level of protection those bundles perfectly with their expansive skin business.

It is a “Me World” today, that is evident from the proliferation of social networks across all generations. People carry their mobile phones everywhere they go and the device itself has become a reflection of the owner. Because of Skinit.com – style, trends, fashion or personal brand can now be extended on to their mobile phones, tablets or laptops. The days of wearing t-shirts that share personal message is dated as Skinit.com’s products are priced starting at $14.99 so switching skins often is not a huge hit to the pocket book.

Skinit.com has successfully taken personalization down to the device and on a one to one level through their Customizer™ tool. Through the Customizer™, consumers can take any image and create custom protective covers that fit perfectly to thousands of devices from mobile phones, laptops, gaming systems, tablets to medical devices. Skinit.com also has one of the largest license and design libraries too. They truly try to offer the full spectrum to their customers from a custom design to NFL™, NBA™, NHL™, MLB™, Hello Kitty™ of Sanrio™, Disney™, DC Comics™, Harry Potter™, Twilight™ and the list goes on and on.

“Skinit.com’s Customizer™ and rich catalog of designs truly allows anyone to choose a case, cover or skin that fits their personality – the design options are nearly limitless,” says Lewis Chang, Skinit’s VP of e-Commerce and Marketing. “Our 2012 goal is to continue to offer the most comprehensive products for consumer electronic devices, while increasing our growth and market share as the industry leader in personalization, customization and protection.”

Skinit.com is not standing still; they are expanding rapidly to nearly 200 employees and have supply chain and manufacturing facilities globally. Their near future plans are the expansion into the device accessories market and leveraging their on demand customization technology to stand apart from the competitors. Skinit.com will offer cases that can be personalized just like their skins in many formats that are unique in today’s product landscape.

San Diego, CA – Skinit, the leader in personalization and mass customization of consumer electronic products, has been named one of America’s Most Promising Companies by Forbes Magazine. The company ranks amid the top honorees on the magazine’s annual list of high-performing organizations, coming in 25th among 100 privately held companies. Forbes judged Skinit on their management team, strong business model, strategic enterprise partners, investment capital and aggressive annual growth results.

“We are honored to be listed by Forbes as one of America’s Most Promising Companies,” says Skinit CEO, Bob King. “Skinit has successfully driven market results for Fortune 500 consumer electronics companies through our patented platform for on demand mass customization and continue to develop new technologies for permanent decorations on first surfaces through our global supply chain facilities. Our direct to the consumer web business continues to innovate with new products to personalize and protect.”

With corporate offices in San Diego, California, Skinit first introduced skins as a personalized protective solution for consumer electronic devices. Now with nearly 200 employees, Skinit’s consumer and B2B business continue to reach new heights. Skinit.com, their e-Commerce business was recently awarded Internet Retailer 2012 Hot 100 e-Retailer.

“Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there’s a dearth of public data,” says Forbes Executive Editor Brett Nelson. “We took a more comprehensive approach to evaluate their health and potential.”

To conduct their search for America’s Most Promising Companies, FORBES teamed up with CB Insights, a Manhattan-based research firm that tracks investment in high-growth private companies. After extensive research, they honed the list down to 100 privately held up-and-comers with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital.

“We are looking forward to continued growth and success in 2012, driven by our management team licensing our personalization technologies and patented platforms to strategic partners across every sector,” says King. “Our consumer goal is to continue to offer the most comprehensive products for consumer electronic devices, while increasing both our revenue growth and market share as the industry leader in personalization, customization and protection.”